How to make a quality video in very short time?
There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem.
Including every piece of information can have a negative effect. As the human mind has limits, grasping
too much information can result in less recall value. There are some misconceptions that make the
corporate video forgettable and boring. Let’s shade a light on some of them.
Misconception 1: More information equals to more value.
focus on emotional engagement rather than loading the video with a lot of information. Engaging the
viewer emotionally will increase the recall value. Telling a story creatively will help in engaging them
emotionally and making an unforgettable video. There is a rule of thumb which states that there should
be 20-30 seconds breathing room in a two-minute video.
Misconception 2: There is no difference between written messaging & video messaging
here are professionals who are good at conveying the message through the textual format. They believe
saying what they want to convey through a 300-word text will have the same impact in a minute video.
However, they do not have an idea of what can be conveyed in that minute. They also believe that what
can be conveyed in 100 seconds through text can be conveyed in the 100-second video. There is a
conception that the impact of conveying through a well-written message in the voice-led video will
make the same impact as a blog post. This is a misconception.
Misconception 3: I understood what I convey, so will my audience
Video producers need to take the point of view of the audience into consideration while making a video.
Making a video based on your point of view may result in a great video, but if the audience does not
understand, it will of no use.
Browse more articles by Kaizen Design Studio visit: How to create a great Testimonial videos?
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