JD Corporation retains ITMS Marketing for electric-wheels launch
Date: 04.04.2008 - 12:28
Category: Business, Economy, Finances, Banking & Insurance
Press release from: ITMS Marketing
Frankfurt, March 19, 2007 — JD Corporation, the Taiwanese manufacturer of trendy mobility products and bike components
and creator of the global kick-scooter craze in 2000, has retained ITMS Marketing, a 16-year-old, Frankfurt-based,
multispecialty communications group, as its agency of record. The agency will develop and implement marketing and
brand-strategy programs to launch a state-of-the-art drive system for e-bikes and direct JDs entry into the electric bicycle
market.
“ITMS has shown an insightful understanding of our immediate marketing needs in the B-to-B market," said Gino Tsai,
president of JD Corporation. "We selected ITMS for its expertise and reputation in marketing communications and public
relations and we look forward to working with them on a variety of programs as part of a larger global effort to increase
business customer loyalty and further enhance our brand identity in different markets."
“JD develops and manufactures unique innovations and quality mobility products for major brands around the world,” said
George S. Pascal, executive director of ITMS Marketing. “The opportunity to apply our 360-degree approach in creating an
integrated launch campaign for an exciting environmentally correct transportation product is exciting.”
JD Corporation’s new innovation — TranzX Power Support Technology — consists of a pedal-activated drive system that
propels bicycles by the latest in efficient and lightweight electric technology, delivering a smooth and unique riding
experience.
An electric bike functions just like a normal bicycle, and includes pedals, gears and all of the other working parts that one
would expect to find on a bike. What makes the e-bike different is the inclusion of two extra parts: a battery pack and motor.
Electric bicycle markets are starting to explode in Asia and Europe, where increasing tr