customers/prospects development and investment priority matrix
products/services (A=best)The use and reproduction of this material is free for personal and organizational development purposes, provided copyright (Alan Chapman
2001/2/3) is acknowledged and reference or link is made to the www.businessballs.com website. This material may not be sold or
reproduced for general publication in any form without prior permission from Alan Chapman. Disclaimer: Sole risk is with user. Alan
Chapman assumes no responsibility for any errors or omissions, and is not liable for any damages resulting from use. If in doubt seek
relevant local qualified advice when undertaking actions with potential liabilities. © alan chapman 2001/2/3.
Use this matrix to prioritise your customer/prospect invetsment and development activity. Use your your own
criteria to grade your A, B, and C products and customers/prospects (eg., size, growth potential, 'fit', value, margin,
etc) and insert customers/prospects into the relevant boxes. Box numbers signify priority in terms of development
investment and resource allocation (1 = highest, 5 = lowest). Dark boxes offer less return on investment. See also
the Boston Matrix (see www.businessballs.com for template).