Course in Tourism
for Chinese Tour
September 20 - October 10, 2009
The course is designed by Scuola Superiore Sant’Anna (Pisa, Italy), which is a public university
institute (www.sssup.it) and will be hosted in Volterra by SIAF-International School for Advanced
Education (www.siafvolterra.eu), one hour from Pisa, Siena and Florence.
The course is designed for Chinese professionals working in the
tourism industry in China and regards training in the field of the tourism
business, focusing on Italy and in particular on Tuscany.
The main objectives of the course are:
• to update participants’competencies in the field of tourism management;
• to establish linkages and business relations between the participants and
local institutions, professionals working in the tourism business in Tuscany.
STRUCTURE OF THE COURSES
Course 1 (September 21 – October 3)
Course 1 will last two weeks with the following general structure:
A) Classroom lessons – 30% of the time
Classes will be structured with lectures given by academics and
consultants, and meetings with local institutions and professionals in
tourism management in Tuscany, such as managers of hotel chains,
tourism offices and other types of tourism services. The main objectives
is to create an Italian-Chinese network in tourism business; one-to-one
meetings will be also organised.
B) Visits to touristic locations – 70% of the time
Participants will have the opportunity to visit and obtain information not
only about the most important touristic places in Tuscany -the classic
Tuscany-, but also about the alternative itineraries, less known sights
-the hidden Tuscany-.
Course 2 (October 4-9)
Course 2 will last one week and will be optional for participants to
course 1. The structure of this course will be the same as course 1:
during this week participants will have the chance to go into tourism
management in Tuscany thoroughly, to visit further sights and to meet
professionals in tourism.
HOW TO APPLY
In order to apply