The Official Newsletter of the 2008 PRCA State Conference
Are You Tough Enough for APR?
Where your career in public relations takes you is up to you. However, if
you are a PR practitioner with drive and determination and want to prove
that you are more than just merely competent in the knowledge to practice
public relations effectively and earnestly in today’s business world, then you
should consider Accreditation in Public Relations.
APR is the ultimate mark of distinction and professionalism in a practice
that has come under fire of late in the state and national media.
Commitment to our profession and upholding the strongest of ethical
practices means more now than ever before. Those on the Accreditation
track are selected based on a broad knowledge, strategic perspective and
sound professional judgment.
Those interested in sitting for the APR exam may get a jump start on the
process by attending PRCA’s APR Boot Camp, an intensive
Accreditation training program scheduled for Wednesday, Oct. 1 – the
day prior to the 2008 PRCA Annual Conference. This special pre-
conference program is designed to help seasoned PR professionals navigate
the exam process, from Readiness Review through exam.
The APR Boot Camp is $45, and that includes lunch, materials and
fantastic speakers and topics, such as:
Michael Tullier, APR, will get the class going with an in-depth look at
the Readiness Review – your first step in the APR pipeline.
Dave Rickey, APR, our lunch keynote speaker, will speak from first-
hand experience on balancing duty and honor from the PR
Carol Mann, APR, and John Forde, APR, will help participants
better understand the PR campaign process and introduce some case
studies into the mix.
Even if APR isn’t in your immediate future, the APR Boot Camp is an
excellent brushing-up course on a better way to better public relations.
Register online at www.prcaonline.com today!
See you in October!
Oct. 2-3, 2008