BUILT A PHENOMENAL
OUT OF STATING
THE OBVIOUS. BUT
STILLSWEARS BY IT-
by Daniel Okrent /
PHCTCGRAPH BY CAN WINTERS
/ FORTUNE Mag 3,.8Ol0
WKNl'T-FIVB YEARS AGO, when he was asked to assemble a list of the
"Thn Books That Shaped the American Character,- critic Jonathan Yaro-
1eysummoned theworksofthegreatones: Thoreauand Whitman, 1\vain
and Hemingway, Thorstein Veblen and W.E.B. Du Bois. And standing
next to them in this pantheon of the nation's literary giants, he wo placed
the man who aoce told America to read his work "with a crayon, penell,
pen, magic marker, or highlighterinyour hand. Whenyou come across a
suggestion that you feel you can ose, draw a line beside it."
ing, bedecking, and otherwisectisfiguringtheircopies afHuw to Win1%mds
andlnjluenee People, by Dale Carnegie. Upon its release in February, an
iPhone app loaded with videos, charts, and bomilies immediately became
the top-selling paid business app in the ffunes store (it just 1anded on the
1. Whot are the six ways of moking people like
you ~ See page 83 to 145.
2 . Whof are the twelve wo)' s of winning people
to yaur woy of thinking? See poge 149 to 241.
3 . Whot ore the nine woys to change people
without giving offense or orousing re$entment?
See page 245 to 283.
MDy,._O FORTUNE/ SOS
iPad as wclI), and a new edition of the book-only the second
since its original pub1ication-may be aniving in stores Den:
year. NotthatDale's heirsneed the moDey; HTWFis already
the most successful business advice book in the history of
the so1ar system. OriginaJly published in 1936, it has been
ttanslated into 47!anguages, including Hindi, Nepal..., and
wbich has cootrollod the rights to HTWF