“Expert Product
Management” Book
Excerpt
Advanced Techniques, Tips & Strategies For
Product Management & Product Marketing
By Brian Lawley
Subset of the book brought
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Cupertino, CA 95014
WHITE PAPER Table of Contents (included here)
• Chapter 1: Introduction
• Chapter 3: Beta Programs
• About the Author
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C o n t e n t s
NOTE: This is the Table of Contents (TOC) from the book for
your reference. The eBook TOC (below) differs in page
count from the tradebook TOC.
Chapter 1
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter 2 Product Roadmaps . . . . . . . . . . . . . . . . . . . . 3
Why a Roadmap?. . . . . . . . . . . . . . . . . . . . . . . . . . . .3
What is a Product Roadmap?. . . . . . . . . . . . . . . . . . .4
Types of Roadmaps . . . . . . . . . . . . . . . . . . . . . . . . . .5
Eight-Step Process for Creating a Product
Roadmap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Multiple Product Line Roadmaps . . . . . . . . . . . . . . .21
Chapter 3 Beta Programs . . . . . . . . . . . . . . . . . . . . . . . 25
Why Beta Programs Are Critical. . . . . . . . . . . . . . . .25
How to Run a Beta Program. . . . . . . . . . . . . . . . . . .27
Setting Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Beta Program Plan . . . . . . . . . . . . . . . . . . . . . . . . . .31
Who Manages It? . . . . . . . . . . . . . . . . . . . . . . . . . . .32
When Do You Start?. . . . . . . . . . . . . . . . . . . . .