Oat-based Snacks Market Size Worth $23.45
Billion By 2025
The global oat-based snacks market size is expected to register revenue of USD 23.45 billion from 2019 to 2025.
Increasing awareness regarding the consumption of healthy food and rapidly changing dietary preference has majorly
driven market growth. Oats have high nutritional values including vitamins, antioxidants, and minerals, thereby
expected to propel the demand for this product.
Oats helps to balance the sugar level in the blood, reduce the bad cholesterol level, and promote weight loss due to its
antioxidant property. Several health benefits of oats have encouraged the manufacturers to add oats-based snacks in
their product line. For example, in 2017, General Mills and Nestle entered the joint venture and provides a wide range of
cereal bars with three different ingredients such as pumpkin seeds, almond and crispy chocolate to gain traction among
the young population looking for nutrition rich breakfast.
Asia Pacific is anticipated to grow with the highest CAGR of more than 4.0% during the forecast period. In recent years,
major international investors implemented some marketing strategies including merger & acquisition, product launches,
and innovation to cater to rising demand for healthy oats snacks. For example, in 2018, Britannia Industries inaugurated
NutriChoice Oats Almond & Chocolate cookies due to increasing demand for healthy and nutritious snacks in India.
Further key findings from the report suggest:
• Asia Pacific is estimated to grow with the fastest CAGR of more than 5.0% during the forecast period.
• Oat-based savory product is anticipated to register highest CAGR of 4.4% from 2019 to 2025.
• Europe held the largest market share of around 33.5%, in 2018 in terms of revenue.
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“The global oat-based snacks market size is expected to register