Carlson Marketing Launches Instant Rewards on
The patent-pending mCert™ solution leads the way.
June 17, 2010 01:07 PM Eastern Daylight Time
MINNEAPOLIS--(EON: Enhanced Online News)--Mobile gift certificates or mCerts, a new innovation from
Carlson Marketing’s Instant Rewards program, give loyalty marketers the ability to send digital gift certificates via
mobile devices providing on-the-spot reward redemptions for their loyalty program members. mCerts can reach 97
percent of all mobile device users by using text messaging, mobile catalogs and scannable barcodes to connect
customers with their loyalty programs and provide access to immediate reward redemption.
mCert technology is an extension of the digital certificate capability that powers email certificates, or eCerts, which
provide real-time rewards and offers for loyalty program members. mCerts provide a valuable instant redemption
channel for retailers, restaurants, travel companies, financial service companies and virtually any other vertical. This
unification of online and mobile communication now provides companies with the ability to reach their most loyal
customers with discounts, loyalty point credits, and monetary rewards instantly across channels.
“We have designed an approach that connects all stakeholders to loyalty programs via the mobile device,” said Suzy
Cox, vice president of Brand Loyalty at Carlson Marketing. “We’ve done this on a platform-agnostic basis. The
market is flooded with loyalty solutions that need some kind of intermediary such as a social network or special
application to be effective. But mCerts work without downloading apps, and without a social network. It builds a
clear and immediate connection between the brand and its most valuable customers.”
Here’s how the patent-pending mCerts system works: Loyalty program members can redeem points, miles or other
currencies for mCerts, eCerts or traditional plastic gift cards via a mobile eCatalog or standard browser-based