Company Backgrounder
In 1997, two scientists and a retired venture capitalist founded GeneEd, Inc., the
leading provider of e-Learning products focused exclusively on life science
education for the Biopharmaceutical Industry. GeneEd's challenge was to create
software technologies that could be used to transform scientific content into
interactive, web-based e-Learning courses that retained the best elements of a
"live event". Using existing content as a starting point, GeneEd created a
"Repurposing Engine™" (patent pending) that transforms static content into
dynamic animations, voiceovers and other aids to enhance the learning
experience. Using this proprietary technology, GeneEd is able to create learning
objects that can be compiled “on the fly” into modules, courses, and curricula
using GeneEd’s "Viewing Engine™" (patent pending). The Viewing Engine™,
illustrated below, serves as the foundation on which all of our e-Learning courses,
navigation tools, and customized user interfaces are created.
Figure 1. GeneEd’s Viewing Engine TM (patent pending)
Title of course
Title of lesson
Reference resources: related
links, glossary, applications
The student can
download a workbook
that contains all of the
text of the course.
1. “Slider” feature to drag the animation to any
location in the animation.
2. Progress bar
3. Keyboard control of animation
Convenient CD-like navigations
lets student STOP, START,
PAUSE, REWIND, or go to
NEXT SLIDE
Position within course
Help menu
Single click to any slide
Elevator scrolling
Company logo
Sound status
Content segregated
into “digestable”
chunks
“In context” text acts
as preloader
GeneEd foundation rests on three competencies: Life Science Expertise,
Instructional Design, and IT Infrastructure. GeneEd utilizes these strengths to
offer CME Category 1-accredited life science catalog and custom e-Learning
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products, focused exclusively on life science education for pharmaceutical,
biotechnology, instrument, lab suppl