What Patients Need to Know About Astigmatism: CustomVue™
Astigmatism Advertising Messages and Frequently Asked Questions
The following is a guide to help you create effective marketing messages in promoting the CustomVue
procedure with indications to treat all forms of astigmatism. You may share these messages with your
advertising representative as you begin to develop your CustomVue for Astigmatism marketing
These messages are presented in patient-friendly terms and are similar to those that AMO is using to
respond to media questions. These messages can assist you in marketing the CustomVue procedure and
help you grow your practice. Be sure to include and distribute the CustomVue Patient Information
Sheet in your marketing materials to prospective patients when they express an interest in having the
The CustomVue Laser Vision Correction Procedure
The CustomVue laser vision correction (LVC) procedure, which utilizes wavefront technology,
provides a new level of precision and accuracy and is available to treat all forms of astigmatism.
The U.S. Food and Drug Administration approved the CustomVue procedure to treat all forms of
astigmatism whether the astigmatism is associated with nearsightedness, farsightedness, or mixed
This news means that more than 94 percent of the eligible population are now potential candidates
for the CustomVue procedure.*
Patients with all forms of astigmatism now have the potential to achieve better vision after the
CustomVue wavefront-guided procedure than before with either glasses or contact lenses.
* Market Scope Data, U.S. Vision Population, 21 Years of Age or Older, 2005.
How does the CustomVue astigmatism procedure work?
Custom wavefront technology captures unique imperfections in each individual’s eyes that could
not have been measured before using standard methods for glasses and contact lenses.
This new level of measurement provides 25-times more precision than standard measurements for
glasses and conta