AdSide Selected by AlwaysOn as an OnMedia Top
The Premium Content Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and
February 01, 2010 02:23 PM Eastern Time
NEW YORK--(EON: Enhanced Online News)--AdSide, a premium pay-per-click ad network, has been selected
as an OnMedia Top 100 Company, and will be honored at tonight’s AlwaysOn OnMedia event alongside fellow
winners and peers, at the Mandarin Oriental Hotel in New York City.
Winners were chosen for their success in introducing the tools and game-changing approaches that are likely to
disrupt consumer trends, existing markets and entrenched players in the branding, advertising and publishing
industries. The AdSide™ ad network was selected from among hundreds of technology companies by the
AlwaysOn editorial team and industry insiders based on a set of five criteria: innovation, market potential,
commercialization, stakeholder value and media buzz.
“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will
continue to be radicalized,” said Tony Perkins, founder and CEO of AlwaysOn.
“The AdSide content ad network was designed to provide an effective media buying and sales platform for a
previously underserved premier advertising and publishing market,” said AdSide chief executive officer, Oded
Itzhak. “We are excited to be among this group of industry leaders and honored by OnMedia’s recognition of
AdSide’s vision and its rapid gain of market share.”
AdSide allows advertisers and agencies to buy cost-per-click text ads, solely across premium content sites. Its
patent-pending Two-Step Click™ model gauges user interest, so leads are likelier to convert. The network utilizes
an advanced Category-targeting model which enables advertisers to extend their reach within chosen demographic
groups, beyond what is accessible through traditional contextual or keyword targeting, and ensures that ads are
placed next to