COLLOQUY Announces First-Ever Loyalty
Marketing Awards, Honoring Groundbreaking
Innovations in the Loyalty Industry
The Only Awards Judged by Loyalty Marketers of all Industry Sectors
Nominations Open at COLLOQUY.com/LoyaltyAwards
April 12, 2010 02:57 PM Eastern Daylight Time
CINCINNATI--(EON: Enhanced Online News)--COLLOQUY, a global provider of loyalty publications,
education and research, is honoring the most customer-focused loyalty initiatives in the industry with its inaugural
COLLOQUY Loyalty Awards. The event recognizes the best loyalty innovations in the United States and Canada.
The awards, the only such honors determined by members of the loyalty industry itself, are the centerpiece of a
yearlong celebration of the 20th anniversary of COLLOQUY, a LoyaltyOne company. The winners will be
presented at a gala event on Sept. 16, during the 8th Annual COLLOQUY Summit in Phoenix, AZ.
“As leader in the art and science of building customer loyalty, COLLOQUY is launching these awards to address a
need in the market – recognizing and celebrating the most innovative and proven enterprise loyalty initiatives,” said
COLLOQUY Partner Kelly Hlavinka. “And they are the only awards chosen by the industry itself, through
COLLOQUY’s 38,000 subscribers – loyalty marketing executives representing more than a half dozen different
industry sectors.”
Also distinguishing these awards is their breadth, recognizing innovation in all industries, including retail, financial
services and travel/hospitality. Further, the awards go beyond the boundaries of traditional frequency programs.
They will honor accomplishments in loyalty marketing, loyalty technology and loyalty analytics. All of the awards will
be a tribute to the best Enterprise Loyalty initiatives – those groundbreaking efforts in customer-centric marketing
communications that also transform customer experiences through analytical insights.
In all, the COLLOQUY Loyalty Awards will salute initiatives in seven categories. Six of the awards