FACT SHEET
The Mission
Everywhere magazine celebrates the notion that travel is all around you. It is the
travel magazine for all of the people looking for the real and authentic experiences of
the world. Everywhere magazine gives a voice to travelers worldwide to tell their
stories and share their favorite places.
The Experience
Everyone travels in some form or another, be it to Paris or simply to the beach in
your own hometown, or perhaps it is a day trip to an obscure waterfall.
We believe that travel is all around you, it doesn't have to be something that you
store up for one big trip once a year but rather something you can enjoy much more
regularly by embracing the infinite amount of places around you.
To get these authentic experiences, we turn to our readers. The heart of Everywhere
Magazine is everywheremag.com, the community hub where people can upload
travel photos, talk about their favorite places, tell their stories, create trips, give
insider tips and talk about their favorite products. With each issue of the magazine,
we pull the most interesting and relevant photos stories and trips together into a
beautiful artifact that explores the community’s interests and expertise.
The traveler goes through a number of phases as a part of their travel experience:
• Inspiration - getting the initiative to do something
• Planning - researching and choosing the places to go,
• Way-finding - keeping track of the places to go once you are there and finally
• Sharing - collecting and telling your stories when you are back.
Everywhere is built around these phases with the magazine serving as the inspiration
and starting point for the whole process. The printed magazine is built around
serendipitous discovery with giant, beautiful images, and personal accounts. The
website will be the core for planning, allowing for the depth of information, the
community building and the data. The ability to create custom guidebooks just for
your trip will help people with way-findi