Copyright 2008 Kaleidico, LLC
Anatomy of an Internet Lead
The most basic elements of an Internet lead are simple in concept, but ultimately much
more complex in execution and success. At the core of every Internet lead are three
simple ideas: a web form, an Internet location, and consumer traffic.
Making each of these elements work together effectively to produce the right quantity
and quality of leads is the complex part of the equation. This is also why you should
probably buy Internet leads. After all, selling products and services is the primary driver
of your business (i.e., mortgage, real estate, insurance, education, network marketing).
If you have spent any time on the Internet you have met up with the classic web form.
Forms are simply a mechanism to collect information. In lead generation, it is the
fundamental building block of a lead--consumers needs and wants. Once collected, these
data elements can quickly be evaluated, sorted, and matched to various buyers. Sales
organizations, teams, or individuals matched based on their product and services fit to the
consumer(s)’ needs or wants.
When we discuss location on the Internet we are generally talking about a web site, web
page, or position on a web page. Like real estate, when we are talking about lead
generation it is all about location, location, location. This single element within the
construct of an Internet lead will have the single largest effect on the convertibility of a
Once the form is in place and the location chosen the age-old question becomes, “Will
they come?” No. As a general statement, the Internet is already to endless a landscape.
Attracting interested consumers without a method to gain their attention is impossible.
These mechanisms are numerous. The techniques, used to generate or drive traffic into a
location and ultimately a form submit, exist within a broad spectrum of effectiveness and
We will analyze e