Amazon flaunts in excess of five million marketplace sellers, and keeping in mind that you're not competing with every one of them, you are competing with some of them. That is the reason it's crucial to lead an Amazon competitor examination, which furnishes your business with a top to bottom appraisal of your competition.
Amazon Competitor Analysis: Steps to Set Your
Business Up for Success
Amazon flaunts in excess of five million marketplace sellers, and keeping in mind that you're not
competing with every one of them, you are competing with some of them. That is the reason it's
crucial to lead an Amazon competitor examination, which furnishes your business with a top to
bottom appraisal of your competition.
1. Audit your competitors’ product listings
Start your competitor analysis by gathering a rundown of your rival's products — for simple
reference, make a Google Sheet, which you would then be able to impart to your group. Here,
you can review each feature of a product listing, from the title and description to the images.
● Product title:
​Contrast the product title with Amazon's suggested design — Brand +
Model + Product Type. Then, take a gander at the product title from the point of view of a
shopper. Is it useful and liberated from pricing information and special messages?
● Product features:
​ View the product features straightaway, which are to one side of a
product's photos. What extraordinary selling points (USPs) does your competitor feature
— and how might your business counter those points?
● Product description:
​ Proceed onward to the product description now. What extra
information does it give on the product or what information does the seller forget about?
Does the seller convey the information in a simple to-peruse, original format?
● Product Q&A:
​Peruse the product questions and replies (Q&A) segment as well. Does
the seller play a functioning job in reacting to shopper questions? What sorts of
questions do shoppers ask, and how might you apply that to your product listing?
● Product images:
​ Return to the highest point of the product listing. What product
pictures does the listing feature, and what is their quality? Do they feature product
images that your group could reproduce, such as displaying the employment of your
On the off chance that your competitor utili