Amazon Conversion Rate Optimisation: Tips to
increase your sales
First, you should understand that Amazon refers to the Unit Sessions Percentage. This
conversion rate is a bit different than a normal ecommerce conversion. It is worth explaining.
Conversion Rate = # Of Sales / # Sessions
Amazon's Unit Sessions Percentage = # units sold/# sessions
Amazon takes into account the number of units sold and the average order value. This is in
addition to the sale.
Amazon uses a variety of metrics to help customers find the best products to meet their needs
Although it is average at 12,3%, the Unit Session Percentage varies from one category to
another. If you fall below this benchmark, your listings may be suffering from better USPs.
Ultimately, a bad conversion rate breeds even worse conversion rates. These tips can help you
improve your Amazon conversion rate/unit percentage.
The title is the first thing buyers see, and it's what makes them click. This page should provide
accurate and detailed information to avoid misleading shoppers into clicking on the link (and
then leaving the page). Amazon has created a page with product titles guidelines and examples.
Make sure you follow their recommendations.
The fastest way to lower a buyer's risk perception is by providing real, detailed product images.
They will feel confident buying if they are certain of what they're getting. Show customers your
It's who it's for
● How it is used
● What it does (when applicable).
● The contents of the package
● When applicable, measurements and swatches
Splitting the same product into different listings because of differences like size, color, or version
makes it difficult for customers to find the right product. You will see a rise in conversion rates if
you consolidate all product variants into one listing.
Bullet points should summarize the most important information buyers want. Remember that
Amazon users are highly motivated t