Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Our firm's mergers and acquisitions and private placements advisory services reflect a unique blend of product specialization and industry expertise. Together with strategic consulting firm Winterberry Group, a Petsky Prunier company, our organization represents one of the largest industry-specific advisors providing strategic and transactional services. In addition, we offer international reach through our partnership with investment bank Altium, which operates from nine offices across Europe. Securities transactions are processed through Petsky Prunier Securities LLC.
About Prizm Share
Marketing, Media, and Technology Industries
4Q13–4Q14 M&A and Investment Activity
($ in Billions)
Marketing, Media, and Technology Industries
2014 M&A and Investment Activity
($ in Millions)
Securities offered through Petsky Prunier Securities, LLC
1
2H14
DEAL
NOTES
M&A and Investments Review
Marketing, Media, and Technology
Industries
Overview
1
Segment Analysis
Digital Media/Commerce
5
Digital Advertising
6
Marketing Technology
7
Agency & Marketing Services
8
Traditional Media
9
Selected Recent Transactions
10
About Petsky Prunier
11
2014 Review of M&A and Investment Activity in
the Marketing, Media, and Technology Industries:
2,907 Transactions Totaling a Reported
$126.6 Billion; 25 +$1 Billion Transactions
During the Year
Digital Media/Commerce was the Most Active Segment in 2014
for Both M&A and Investment Activity, Totaling 1,075 Transactions
and $49.1 Billion in Reported Deal Value
During 2014, Petsky Prunier tracked 2,907 M&A and investment transactions, of which
1,825 were reported for a total of $126.6 billion across five broad segments: Digital
Media/Commerce, Digital Advertising, Marketing Technology, Agency & Marketing
Services, and Traditional Media. Digital Media/Commerce was the most active and
highest-value segment spanning control transactions and minority investments with a
total of 1,075 transactions, of which 747 were reported worth $49.1 billion in deal value.
There was a total of 349 Digital Media/Commerce acquisitions, of which 85Â were worth
$28.3 billion in aggregate reported value. Of the 25 +$1 billion transactions announced
during the year, nine acquisitions worth $22.5 billion were reported in the Digital Media/
Commerce segment. Marketing Technology was the second most active segment with
978Â transactions, of which 639 were reported at $19.4 billion. [continued on page 2]
Deal Notes Second Half 2014
2
Microsoft’s $2.5 billion purchase of Sweden-based gaming company
Mojang, the maker of Minecraft
Amazon’s $970 million a