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EMAIL MARKETING CAMPAIGN PLANNER
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
Email Marketing
Campaign Planner
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EMAIL MARKETING CAMPAIGN PLANNER
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
WHY SHOULD I USE AN EMAIL MARKETING PLANNING TOOL?
Email is one of the most familiar and easily accessible means of communication today and is part of most people’s everyday workflow. Combined
with a well articulated call to action, email has the powerful ability to create awareness, generate sales and build relationships. Successful email
marketing requires more than writing a few paragraphs of copy and sending it to a distribution list. Email campaigns require careful planning,
production, testing, delivery and the right follow up.
54% of marketers rate email as the most effective type of digital
marketing and the least difficult to execute.
MarketingCharts.com | Data Source: Ascend2 and Research Partners
We created this tool with you in mind. We want to help make it easy for
you to plan an email marketing campaign and measure the performance
of your efforts. Mailigen has easy to use tools you need to generate action
with powerful email messages, newsletters, surveys and mobile messaging.
If you want to learn more about Mailigen, take it for a test drive before
choosing your email marketing solution.
Visit www.mailigen.com for a 30 day free trial!
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EMAIL MARKETING CAMPAIGN PLANNER
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
Plan
Produce
Test
Deliver
Measure
The What
The How
The Reviewing
The Doing
The Evaluation
What are you seeking
to accomplish?
Who are you trying to
reach and influence?
What is your
call to action?
What is your
campaign timeframe?
What lists do you have or
need to create?
What are the design
considerations for
mobile delivery?
What email structure or
template will you use?
Is your design
so