BrickHouse Security Launches Sales of Amber Alert GPS, A Revolutionary
Way to Protect Children
Maker of the BrickHouse Child Locator strengthens its child safety product offerings with the
addition of the Amber Alert GPS, a small but powerful personal GPS tracker
New York, NY (Vocus) October 13, 2009 -- BrickHouse Security, a leading provider of safety and security
products to major law enforcement agencies including the NYPD, FBI, and the LA County Sheriffs, is expanding
its consumer product line with the addition of the Amber Alert GPS (AAGPS).
"We've managed to become one of the nation's top sellers of GPS tracking products," said Todd Morris,
BrickHouse CEO, "but until today we haven't offered such an easy-to-use yet powerful product to parents."
While the company has sold thousands of GPS tracking devices to more than 500 federal agencies and Fortune
500 clients, its consumer-focused GPS product line has been limited. "The Amber Alert GPS helps us give
families a new and easy way to ensure their children are safe and accounted for when they're away from home,"
added Mr. Morris.
The AAGPS complements the company's BrickHouse Child Locator product that was recently featured in
Duracell ads. In contrast to the Locator, which uses GPS technology to alert parents when their child wanders
beyond a set distance of up to 600 feet, the AAGPS device enables parents to remotely locate their children when
they are away. To use it, parents simply place the device into their child's personal items such as pockets and
backpacks, or they can attach it to a wrist, ankle, or belt. To then locate their child they call or text the AAGPS
device, and within seconds receive in return a detailed map and address of the child's exact location via any text-
or web-enabled phone. Alternatively, they can view location updates on their computer.
With more than 2,000 children reported missing on average every day, the Amber Alert GPS is not dependent
upon the parent to keep a child safe. Measuring just over an inch ac