Augme Adds Life to Mobile Phone Barcode
Scanning on Consumer Packaging
Leading Consumer Packaged Goods Companies Leverage the Latest Feature of the AD LIFE™ Platform,
Enabling Brands to Further Engage Consumers
March 30, 2010 08:58 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Augme Technologies, Inc. (OTCBB: AUGT), a technology and
services leader in interactive media marketing platforms, announced today the successful integration and deployment
of Scanbuy’s mobile multi-barcode scanner application and its new ScanLife Packaging Connect barcode
registration solution into the AD LIFE™ mobile marketing platform. Product manufacturers and packaging
companies can now seamlessly link existing UPC, EAN or ISBN barcodes to the AD LIFE™ platform’s content
creation, delivery, tracking and behavioral analytics tools, providing consumers the opportunity to enhance their
shopping and brand experiences.
Previously, mobile phone barcode scanning provided only price comparison and basic product information tools.
Now, brands can easily “activate” an existing UPC through the AD LIFE™ platform to provide consumers with
access to relevant digital media, including recipe ideas, product demo videos, coupon offers, social network feeds,
and many other interactive applications.
AD LIFE™ is increasingly being used today by major brands to augment communication with consumers via
traditional print media, including product packaging. Barcode activation is the latest component of the AD LIFE
platform, and will help accelerate consumer adoption of mobile marketing by leveraging the ubiquity of UPC
barcodes to deliver Web-based multimedia content and interactive marketing applications to an already engaged,
highly targeted audience.
Marketing to the active shopper by revolutionizing the retail store environment is paramount in the minds of
marketers who use a retail setting to sell their products. Now with the simple interaction of the mobile phone and
product packaging, marketers can p