What is CRM?
Even if you’ve never used a CRM before, you’ve probably heard the
term echoing through your industry. You know that many companies
(including your competitors) are implementing CRM software because it
saves time and drives sales.
But what is CRM software? And what
can it do for you?
CRM—or customer relationship management—is business software
that helps individuals and teams maximize their customer
communications and sales efforts.
CRM isn’t simply an address book. It empowers your team to build
relationships more effectively and provide the best customer experience
from evaluation to purchase and beyond.
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What can CRM do for me?
When your business first started, tracking customers by email, address
books and spreadsheets made sense.
But now your company is growing—and more growth means more
opportunity to change how you run your business. Right now:
Spreadsheets are hard to update, interpret, and keep in sync
with your team.
Valuable customer information hides in your employees’
Notes get lost or thrown away.
Customer communication is inconsistent between your
CRM helps sales
CRM software allows sales reps to manage their deals and conduct all
their sales communications from one central location. By integrating
your CRM with your organization’s business tools—including email,
calendar, and marketing automation software—your sellers don’t have to
waste time and effort switching back and forth between programs.
CRM software also provides full insight into the status of every deal in
progress, and helps sales managers coach their team, establish quotas,
and track individual sales rep performance.
Never drop the ball
With a CRM, you can automate reminders for your team to reach out to
leads at the right time so th