Appeal of Niche Marketing
Nowadays, quite a few ebooks are being sold on the topic of niche marketing. Most of them are written by people that haven't really "been there and
done that" themselves. They just see an unfolding trend toward niche marketing and decide it's a good bandwagon to jump on. In contrast, I've been
selling online to niche markets for years (and doing quite well!). I was dealing in niche markets before niche markets were 'cool'.
As internet marketing becomes more and more competitive, it's difficult for marketers to make a profit - especially new, inexperienced marketers. Most
of the newcomers read the over-hyped salesletters and fall for the latest, greatest fad that's sure to make them a million bucks. They buy some guru's
$97 ebook, study it for days and then flop miserably when they give it a go. They've not only wasted $97 for the 'expert advice' in the ebook - they've
also wasted a lot of time building a website and a lot of money trying to promote their website with Pay Per Click advertising.
Out of sheer frustration, many new marketers simply give up and quit trying. They mistakenly conclude, due to their own failure, that this internet
marketing stuff just doesn't work. They thought that if they followed the advice in the guru's ebook, the money would roll in faster than they could
spend it. Big mistake!
Contrary to what most internet marketing gurus feed you, buying their ebook won't make you rich. They tell you that you can sit on the beach, sipping
Pina Colodas while people keep sending you money. What a bunch of garbage. It's never happened that way for me or for anybody I know.
Making money on the internet takes work, just like any worthwhile business does. You have to do the proper research in choosing a profitable market.
Besides being profitable, the market you choose also has to be accessible to you. If the competition is too harsh, how can you, as a beginner, hope to
out do experienced and firmly established marketers and grab a portion of their business?
Well, you can't. Bu