EL CAP Inc. - Redefining the Investment Process
Announces the Opening of Their Charlotte, Vermont Office
Charlotte, VT, July 22, 2010 --(PR.com)-- When seeking investment advice, nearly all investors go
directly to the point of sale (e.g. investment advisors, brokers, bank trust departments, mutual funds,
hedge funds). At the same time, these firms go to great lengths to convince investors that their products
will deliver superior returns, and that their interests are fully aligned with those of their clients.
Andrew Haigney, Managing Director of EL CAP, Inc., is challenging the industry status quo. "At EL
CAP, we believe that once someone has something to sell you they can no longer be truly objective.
Whether these firms are held to the suitability standard or the fiduciary standard, an inherent conflict
exists when revenues are dependant on closing the sale." He continues, "We live in a world where
investment advice has become a 'product' and investment returns have, to a great extent, become
commoditized, yet the financial services industry continues to cling to its antiquated, high fee, captive
EL CAP is redefining the investment process by removing investment decision making from the sales
channel. EL CAP is unique among financial service firms in that they do not charge annual asset-based
fees (a fixed percentage of clients' assets) or commissions. "We offer pure investment advice. We're
bringing proven institutional investment disciplines and processes to a broader range of investors," said
Mr. Haigney. "Our goal is to provide the highest quality, highest value-added investment consulting
services at the lowest possible cost."
In mid 2007, prior to forming EL CAP, co-founders Sarah Scranton and Andrew Haigney left their Wall
Street jobs and spent nearly a year traveling throughout North America with their two young children.
"Stepping away from the day-to-day grind of our industry gave us a unique opportunity to reassess our
priorities and take a fresh look at our industry. We determined that the