DESTIN, Fla. — Retail buyers
and sellers recently gathered
here to attend the ECRM
Cosmetics, Fragrance & Bath
event.
Nestled beachside in the
Hilton Sandestin Beach Golf
Resort & Spa in Destin, Fla., the
event attracted 82 retailers and
featured 90 planning sessions
and 32 Power Hall sessions.
Meetings kicked off early on
Jan. 28 and concluded Jan. 31.
While retail beauty buyers
undoubtedly saw a range of
beauty products while at the
show, there was a clear trend:
manufacturers are increasingly
going “green.”
This comes as little surprise
given the stats. After growing
more than $2 billion to $6.1
billion between 2002 and
2006, the natural and organic
personal care products market
is expected to post another in-
crease by 2012 with projected
sales of nearly $10.2 billion,
according to “Natural and Or-
ganic Personal Care Products
in the United States,” a report
issued by market research pub-
lisher Packaged Facts.
For example, Arco Group’s
Body America brand is posi-
tioned as “organics with atti-
tude” and is a line of body care
products that are free of para-
bens, BHT and Urea.
Organic Bath Co. is looking
to make a splash in the mass
market after spending several
years in the natural foods mar-
ket. Among its offerings is a
new anti-aging line called
Timeless, infused with certi-
fied organic ingredients.
Lavera Naturkosmetick, a
manufacturer of all-natural
and personal care products,
recently launched a test pro-
gram of its all-natural cosmet-
ic line with health and beauty
retailer Harmon.
Meanwhile, the mission of
Out of Africa, which is distrib-
uted by California Inside &
Out, is to offer 100 percent nat-
ural products “to an educated
consumer.” And when con-
sumers buy the products they
help support the emerging eco-
nomy of Benin, West Africa.
The Village Company has
created a new Village Naturals
Green line that includes sham-
poo and conditioner, as well as
body products. This marks the
company’s first foray into the
hair care segment.
Meanwhile, Morningside
LLC highlighted at the show
its new Sim