Building a strong
The issue of branding has never been discussed before like the way it’s been discussed at
the moment. Brand knowledge is highly on the increase. A brand is said to be a name, term,
design, symbol or other features that identifies a product or service that is legally known.
As far as branding is concerned, the focus is on companies, corporations, entities or
countries but not on the individual that builds those companies, corporations or countries.
Personal branding is basically the way you market yourself to the world. Your personal
brand is what other people think of you. In some ways it’s outside your control, but you
obviously have some influence over it.
Personal branding is unavoidable. As others interact with you, they’ll automatically form
mental associations that connect you with certain labels, often within the first few seconds.
You can’t avoid being labelled, and other people can’t avoid labelling you. It happens
automatically because our brains are wired to recognize patterns and form associations. The
labels people attach to you become part of your personal brand.
Your External Brand
Your external brand is how you project yourself to the world. There is an element of choice
here. You can decide what to say or write in order to convey a certain image. Your projected
image will influence what others think of you and how they might choose to interact with
you. You may stumble upon this image accidentally, or you can deliberately target a specific
type of image.
I think the best external image to project is the one you believe best reflects who you
really are. Being yourself simply means being honest.
In my view it makes little sense to pretend to be something you’re not. I don’t pretend to be
a therapist with a PhD in psychology because that isn’t who I am. I could pick up a PhD from
an unaccredited “degree mill” school and call myself Dr. Whosoever, but what’s the point?
That mind set