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What's Color Have To Do With It?
By Maria Marsala
What's Color Have To Do With It? by Maria Marsala
I bet you'd be able to tell me, in 10 seconds or less, the
colors that McDonalds, Burger King, K-Mart and Wal-Mart use.
That's because they have used these colors, their logos and
even their slogans to "brand" themselves. Branding helps
clients "remember you".
As a business owner, you too can "brand" your business. An
example would be my website, Welcome Kit, forms, business
cards etc. They all contain the same colors, fonts, logo,
and graphics. Actually, even my website name "coach maria"
brands me. I've met individuals who think they "know" me, or
have met me before, however, I don't know them! When we
figure out where they know me from, it's from a discussion
group or my website. Branding works!
Take the time now, as you start your business, to decide
what colors you'll be using in your branding campaign. A few
things to remember about colors: a) Colors may appear
different when used in print media (such as your brochure)
vs. on the Internet. b) Different browsers (Microsoft
Internet Explorer, Netscape Navigator) show colors
differently. c) The same color on different parts of a page
(the background and border, for example) may look different,
even in the same browser. d) On the Internet, white is a
color. If you do not "name" it white, then it will appear as
gray on Netscape.
So before you decide on a color for your website, check the
color in a few browsers. In fact, if you're a web designer,
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