ww
w.
do
tco
mh
un
ter
.co
m
Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing
does not change. This is the concept that no single marketing strat
egy will be as effective as a combination of two or more marketing s
trategies. This does not mean it is necessary for you to implement e
very known marketing strategy to promote your business but rather it
implies that it is worthwhile to market from a few different perspe
ctives to help you achieve your business related goals. This article
will examine the importance of combining email marketing with other
types of marketing to create a successful; multi tiered marketing s
trategy and will also offer some advice on managing more than one ma
rketing strategy at once.
As the old saying goes, “Two heads are better than one,” and this is
certainly true when it comes to marketing. You may enjoy a great deal
of success with email marketing but this does not mean you should no
t try other types of online marketing such as website creation, parti
cipation in industry related message boards, placing banner ads, orch
estrating an affiliate marketing campaign and generating inbound link
s to your website. While it is possible that not all of these strateg
ies will be effective for your business, you are likely to find at le
ast one other option which complements your email marketing and helps
you to achieve your business related goals.
Alternately you may even wish t combine your email marketing campaig
n with more traditional marketing strategies such as radio ads, telev
ision ads and the print media. Just because these types of advertisin
g do not take place online, does not mean they will not be able to he
lp you generate more business. In fact advertising both online and of
fline can allow you to reach a larger target audience. This is becaus
e you will likely reach Internet users around the world but can also
reach potential customers who do not utilize the Internet for purchas
ing or resea