EVENSON DESIGN GROUP
Sustainable design for
conscientious living.
Nine Design Strategies
To Ensure Your Sustainable Brand and Packaging
Inspires Sustainable Profits.
EVENSON DESIGN GROUP
4445 Overland Avenue Culver City, CA 90230 t 310 204 1995 f 310 204 4879 www.evensondesign.com
N INE D ESIGN St R at EGIES 2
Nine Design Strategies To Ensure Your Sustainable Brand and Packaging
Inspires Sustainable Profits.
As our economy gradually rebounds from its recent tailspin, executives and entrepreneurs everywhere are
awakening to the need for new, more enduring business models that successfully promote a “triple bottom
line”, balancing traditional corporate reporting that takes into account ecological and social performance
in addition to financial performance. But with new dedication to change, these concerns have truly become
urgent, top-of-mind priorities for professionals from every sector, at every level of the corporate hierarchy.
Nowhere is this urgency being more deeply felt than across the struggling retail and consumer goods industries.
The terms “complete life-cycle analysis” and “cradle-to-cradle” design– once relatively esoteric concepts for
a passionate cadre of environmental innovators– have now captured the imagination of product development
and packaging design mainstream. As a team of designers and marketing strategists who have long embraced
these principles, we at EDG couldn’t be more thrilled. Yet we are also a bit concerned. Do these terms represent
a true shift in thinking among the corporate mainstream? More importantly, in this topsy-turvy economy, will
companies that authentically seek to employ these strategies be able to generate profitable business results?
Will they have the business acumen, courage, and marketing savvy needed to translate these idyllic principles
into sustainable real-world results?
As we survey the current corporate landscape, we are guardedly optimistic. We see scarcity-minded executives
focusing on sustainability almost exclusively through the l