08/01/2006 11:07 AM
Community Content is a Killer Application for IPTV
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Community Content Television is a Killer Application for IPTV
By: Clare Wells, Mizu Design
Community content television is a "Killer Application"
for IPTV service providers; it allows television providers
to differentiate their services while dramatically reducing
the typical 30% to 50% cost of programming content.
Community content television is programming media
that is created and managed by members of a community
or a group that can be viewed by others who are
connected to the various kinds of media platforms
The power for the public to create video content has
been available since the first personal video camera
entered the public arena. However, the ability to display
and view this content over the web, television mobile or
other media platform has only been a recent
phenomenon. This type of community-generated content
is rarely available unless news events have been capture
first hand by bystanders or blunders and home videos
are broadcast as entertainment.
The power of fresh and engaging entertainment has
driven brands and commercial sectors to realize the
value of community content, from blogs and podcasting
to fully endorsed feature length fan films. It is this
phenomenon that has driven the likes of Mizu to develop
a cutting edge and innovative solution, a platform
beyond clip content for the community to get involved in
brands and campaigns, showcase their work and a
solution that can generate revenue and a clear ROI
evolving the IPTV revolution.
Producing community content has not been cost
effective until now - equipment