products, liquidity, improved market trans-
parency and value-added marketing – to Enron
and Dynegy as well as their online clients.
Nevertheless, I am not sure that this one-to-
many business model is sustainable because of
various issues, such as “concentrated” credit
exposures, the cost of developing and maintain-
ing such sophisticated online systems, regula-
tory concerns and others. Perhaps these com-
panies should consider merging their successful
online efforts into a true e-commerce site that
can extend its services up and down the energy
Do you see differences in the maturity of
the energy trading e-commerce markets in
Europe and North America?
There are still quite marked differences
between the maturity of e-commerce markets
in Europe and North America, but the two are
converging very quickly.
Over the past couple of years, we have seen
the same names become prominent in energy
trading on both sides of the Atlantic as many
North American players have expanded into
Europe, and vice versa. This has had a knock-
on effect in e-commerce. Companies on both
sides of the Atlantic are pushing the envelope.
Is OpenLink planning to provide any
Our current focus is to provide e-commerce
tools to our customers. OpenLink has recent-
ly introduced a new product, called ORIEN,
which has been licensed by Dynegy and oth-
ers. In the case of Dynegy, ORIEN is the real-
link between Dynegydirect
OpenLink’s Endur solution – Dynegy’s inter-
nal trading and risk management system.
ORIEN is an XML-based server technology
that is designed to provide a flexible develop-
ment environment and a robust, seamless inte-
Did the crash of the dotcom world
have any impact on OpenLink’s
Yes, it did affect the company, but in a good way.
It was very difficult to recruit good technical and
business staff, especially at the peak of the dot-
com fantasy. Because OpenLink has grown so
rapidly, finding professionals with these skills was