Cold Calling is it effective in our modern society?
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When most people hear the words cold calling they immediately think of something like this:
A cold calling telesales training centre
Cold calling training and telesales training doesn't prepare you for this
That's right --- a soul-less, cramped, telesales call centre in India. It is unfortunate that a once
powerful tool to gain business is now looked upon with such disdain.
The backlash against cold calling has become so great that there are even hundreds of prank videos
on YouTube showing consumers responses to cold callers.
Should Anyone Persist With Cold Calling and Telesales?
Well the answer is a positively definitely -- Yes and No!!
Cold Calling Consumers:
In this instance it a rarely a good thing unless you have an existing relationship with the
consumer/person/customer.
If you have never spoken to them before and are calling them out of the blue to try to pitch to them
then -- absolutely no way!! This is a barbaric way to sell and relies on the old paradigm of 'it's a
numbers game'. People do not want to be interrupted with pitching calls. Of course many countries
now make this illegal anyhow.
The only exception to this is if you have an existing relationship with the person and can truly add
some value to the call. Recently I received a cold call from a telecommunications supplier I was
dealing with. I was delighted as they pointed out that I was overpaying on my account and by
upgrading my membership, i could actually save money. That's the type of telesales cold call I like.
Cold Calling to Businesses:
Let me get this clear from the off --- I am completely passionate about 21st Century marketing
techniques such as:
• high Google rankings
• Google pay per click
• Direct Marketing
• Relationship marketing
Cold Calling is it effective in our modern society?
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• Using social media sites to gain prospective clien