As BP Works to Cap Oil Spill, Crisis-Arch™ Apt to Widen to US Regulators &
Response, Says DobsonPR
Brian Dobson of DobsonPR.com says, "Crisis often leads to crisis. As BP works to cap its
massive oil spill in the Gulf of Mexico, the crisis-arch will likely spread to focus on U.S. oversight
(PRWEB) -- “Crisis often leads to crisis and as BP works to cap its massive oil spill and eventually deal with
brand damage, class action suits, clean up and other issues, its crisis will likely shift to a focus on U.S. regulators
and the adequacy of the federal response,” according to Brian Dobson of Dobson Communications, a public
relations firm in brand building and issues management.
“Our experience shows a predictable Crisis-Arch™ when crisis hits. In the case of BP, ripple effects are apt to
bring scrutiny on the oil and gas industries and intense focus on regulatory agencies deemed lax in oversight and
the nation’s response,” added Dobson, a former journalist who headed PR at a Fortune 50 consumer products
company, where he was also a member of the crisis committee.
“Already in crisis, the Minerals Management Service bureau of the Interior Department faces overhaul as the
White House characterized regulatory agency relationships as too cozy with the offshore oil industry. Public
outcry also caused the White House to show more visible involvement as President Obama reassured the nation
that he is in charge, not BP, in handling the spill and clean up,” said Dobson.
“Leaders should be on the scene quickly in a crisis, with calming, confident and considerate comments. BP, a
global leader in the oil business, was far too slow to engage the media openly but eventually responded public
pressure to be more candid and contrite about the oil spill that began with an explosion taking 11 innocent lives
and has since polluted the Gulf of Mexico and America’s shoreline,” he said.
“Now, as the spill hopefully is stopped, intense public scrutiny will likely shift to regulatory agencies considered