Benjamin Moore Launches E-Commerce Selling
Its Paints & Supplies Online
February 01, 2010 10:59 AM Eastern Time
MONTVALE, N.J.--(EON: Enhanced Online News)--Benjamin Moore, a company that’s been helping Americans
beautify their homes with quality performance paints and coatings for more than 125 years, is now selling direct to
consumers and delivering to their doorsteps via a new e-commerce addition to its Web site, benjaminmoore.com.
The Benjamin Moore “Shop Now” virtual store, accessible from the Web site’s navigation bar, features a range of
the brand’s top-selling interior paints plus sundry painting accessories, including brushes, rollers, trays, spackle and
even a specially-created “application starter kit.” Color fan decks—Benjamin Moore has three distinct editions that
are the optimum resource for viewing its complete offering of 3,300 colors—also can be purchased. They are
indispensable in easing color selection and helping to inspire decorating choices.
The design and development of the online Benjamin Moore store reflects just as much planning and thinking as might
have been applied to the building of a brick-and-mortar location. Nearly every consumer requirement or possible
question that might typically arise when it comes to purchasing paint has been anticipated. There is information and
assistance on what sheen (a/k/a gloss level) to choose for a project, color selection guidance, plus access to a paint
calculator that helps figure what amount is needed based on square footage of the space being painted. Purchases
can be made using Visa, MasterCard or American Express, and delivery is via UPS ground within one-to-five
business days, with the option of two-day air also available. Shipping for orders of $75 or more is free; the shipping
fee also is waived for those purchasing four or more of the two-ounce Color Samples, often a first-step in making a
color selection decision before tackling a painting project.
The seven paint products offered online are from Benjamin Mo