Terms and conditions
Metadata, ratings and rankings
Trademarks and trade dress
Purchasing and currencies
Scraping and aggregation
We're thrilled that you want to invest your talents and time to develop applications for iOS. It has been
a rewarding experience - both professionally and financially - for tens of thousands of developers and
we want to help you join this successful group. This is the first time we have published our App Store
Review Guidelines. We hope they will help you steer clear of issues as you develop your app, so that it
speeds through the approval process when you submit it.
We view Apps different than books or songs, which we do not curate. If you want to criticize a religion,
write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get
complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to
keep some of our broader themes in mind:
We have lots of kids downloading lots of apps, and parental controls don't work unless the parents
set them up (many don't). So know that we're keeping an eye out for the kids.
We have over 250,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't
do something useful or provide some form of lasting entertainment, it may not be accepted.
If your App looks like it was cobbled together in a few days, or you're trying to get your first practice
App into the store to impress your friends, please brace yourself for rejection. We have lots of
serious developers who don't want their quality Apps to be surrounded by amateur hour.
We will reject Apps for any content or behavior that we believe is over the line. What line, you ask?
Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also
know it when you cross it.
If your app is rejected, we have a Review Board that you can a