Revised February 2001
RU Interested in . . .
AT A GLANCE . . .
Department at RU:
188 Porterfield Hall
Dr. Joe Flickinger
College at RU:
Arts and Sciences
Bachelor of Arts, Bachelor of Science
There is a vital and symbiotic relationship between
advertising and media. This relationship secures a place
for talented and energetic people in the work force.
Numerous jobs are available in radio stations, television
stations, TV networks, advertising agencies, industrial
sales departments and retail sales outlets. In Media
Studies the focus of the advertising concentration is not
upon business or marketing principles but rather upon the
creative use of media for the purpose of advertising. It
encourages careful analysis, artistic creation, strategic
placement, awareness of and sensitivity to social impacts
on national and international levels.
Write commercials and Public Service Announcements
for radio and television. Design, develop, place, and
manage advertising campaigns in relevant markets.
Establish relationships between manufacturers, clients,
and producers of media for purposes of advertising.
Conduct market research in national and international
Computer Graphics Designer
Advertising Copy Editor
Starting Salary Range:
$18,000 to $20,000
Employment prospects are good given shifts in media
cable TV and electronic highway
development. However, this is a highly competitive field
and graduates will need to be tough and persistent in
their search for good jobs.
QUESTIONS STUDENTS OFTEN ASK
• What is the job market for advertising
Advertising is very co