Domain Names and Search Engine Ranking
Does the length of your website's domain name registration affect se
arch engine optimization and results?
Should you renew your domain name for a long period of time? And if
so, how long is long enough? If you want to stay ahead of your com
petition, then you might consider looking at the length of time you
r competitors have registered their domain names. If your competito
rs have generally renewed their domain names for one or two years,
you might consider registering your domain name for 5 or 10 years.
While putting off your domain name's expiration date might help you
r search engine rankings, keep in mind that this may be only a smal
l victory when it comes to search engine rankings.
Its good business sense to register a domain for at least 10 years.
You don’t want to deal with the process annual process of renewing
them every year. It’s best to obtain the domain names that you want
to keep for a while and renew then on a 5 to 10 year plan.
If your domain name expires, there's a good chance that someone wil
l register your domain name immediately after it expires. If, for w
hatever reason, you don't renew your domain name, someone watching
a 'watch list' of expiring domain names will try to capitalize on t
he online business that you've built over the years. They know that
there is potential website traffic they can have simply by renewin
g your old domain name. By renewing your domain name for several ye
ars, your domain name won't expire for a while, and it won't be ope
ned up to expired domain name buyers.
If you really want to stay ahead of the competition, you might consi
der registering or renewing your domain name for 100 years. Currentl
y, Network Solutions (www.netsol.com) is the only registrar offering
the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com)
, currently offers to renew or register a domain name for 10 years,
at a discount of $6.95 per year.
Yes, you can lose critical positioning in the sea