Design is the Problem...
Design is a big part of the sustainability problems in the world. Design has been focused on creating meaningless
(often), disposable (though not responsibly so), trend-laden fashion items—all design. Graphic design is particularly bad,
though paper materials, at least, have a huge potential to fix this problem.
Designer vs. Used Car Saleman
Designers are worse than used-car salesmen (at least used cars are reused).
Designers are taught (too much) to make “new” when it isn’t really better or when “old” doesn’t need replacing. We are
complacent when our engineering and marketing colleagues suggest or insist on low-quality or longevity, cheap
materials, or bad usability (features, process, etc.). No, where’ not the only ones or completely responsible but we’re
responsible enough to need to change.
Designers create Ugly
Despite how optimistic, idealistic, and future-oriented most designers are, design has sometimes created big problems in
Even where our best intentions have been engaged, our outcomes have often fallen short, even making matters worse,
because we didn’t see the whole picture when creating what we envisioned. Where our best intentions haven’t been
engaged, design (and marketing and sales and business) has been dismal. We are often responsible for making people
feel terribly about themselves, only redeemable by buying this product or that service.
We support--and often create--the entire concept of ugly. Design has been too often focused on creating meaningless,
disposable (though not responsibly so), trend-laden fashion items—all of design, every last discipline.
Designers aren’t the only ones
Marketers, Engineers, Politicians,
Educators, Business Leaders...
That engineers and politicians and marketers and accountants and business leaders and educators and everyone else
have been equally bad doesn’t absolve us from this reality—or our responsibility.
We are complacent when our engineering and marketing col