The Cisco IP Communications and Microsoft Dynamics CRM
Small and Medium-Sized Business Solution
As a small or medium-sized business (SMB) competing against larger companies, you
know you need to work harder, faster, and smarter to win market share. You also know
that customer satisfaction plays a crucial role in winning customers and keeping them.
Why is real-time access to comprehensive customer
history information so important? Because each
interaction presents an opportunity to provide better
customer service or to up-sell or cross-sell addition-
al solutions and services.
Integrated customer relationship management (CRM)
and IP Communications can help you win and retain
customers by giving you powerful tracking and infor-
mation access tools that your entire company can use.
Converged voice and data networks and applications
offer real business value by streamlining communica-
tions and pulling together vital customer information
exactly when you need it.
Microsoft and Cisco—Teaming Up to
Design a Solution Just for SMBs
Until now, price and complexity have limited CRM
and IP Communications applications to larger
organizations. But those barriers are crumbling.
Microsoft, the world’s leading supplier of software
solutions, and Cisco Systems, the worldwide leader
in networking for the Internet, have teamed up to
create an enterprise-class solution designed espe-
cially for small and medium-sized organizations.
Together, Cisco IP Communications and Microsoft
Dynamics CRM offer a full-featured, but right-sized
approach that enables you to more effectively identify
and address customer needs and build profitable cus-
tomer relationships.
Solution Brief
Create a clearer, more complete view of your
customers
• Unified e-mail, telephone, and database records
provide a single view of all customer-related
information
• Integrated interaction history helps you under-
stand customers better and build stronger
business relationships
• Immediate access to customer preferences lets
you respond more quickly and efficien