FROM HEAD TO TOE: WINTER SPORTS BRANDS OFFER LATEST
ACCESSORIES TO KEEP YOU WARM, DRY, AND STYLIN’
MCLEAN, Va. (Winter 2004-05) - In the world of snow sports, big things are happening to little
things. According to SnowSports Industries America (SIA), the national, non-profit trade association
that represents snow sports manufacturers, headwear, eyewear, gloves, and basic layers are getting
warmer, safer, more stylish, more comfortable, and easier to use, thanks to manufacturer research and
new technologies. From head to toe, there are exciting new styles, new functions and new innovations.
Taking it from the top, helmet use is on the rise, and new helmet shapes continue to surprise.
Manufacturers have made safety the biggest priority resulting in more helmets using combined
constructions for safety and durability. For instance, Scott worked with the Bio-Mex team of Swiss
doctors and professional athletes to create a new helmet that meets both European and North
American safety standards. Boeri launches a hybrid helmet that adds durable hard-shell components to
a lightweight “in-mold” cap, to buttress the helmet’s impact-management capabilities. Speaking of in-
mold helmets, manufacturers are expanding this technology for winter 04-05, which boasts a superior
strength-to-weight ratio. Helmet/goggle integration is a major theme this year with new helmets (like
K2’s Black Hawk One) featuring built-in goggles. Removable earpads with built-in speakers are another
popular convenience found in more and more helmets.
As more and more skiers and snowboarders don helmets, goggle makers are developing their
products to fit specifically with helmets. There are even goggles and helmets that can be custom-fit to fit
specific head sizes and face shapes. Also hot in the eyewear world: mirrored lenses in multiple color
choices for both goggles and sunglasses. Smith Optics, for example, offers mirrored lenses in rose
platinum, red, and blue. Gradient lenses and frames (which go from dark t