The Company in key figures....................................................................... 3
Toy of the Century.............................................................................................. 5
Commercial fields.............................................................................................. 9
Learning through play.................................................................................... 12
How LEGO bricks are made...................................................................... 14
LEGO facts and figures................................................................................. 15
Writing the LEGO brand name...................................................................16
Company Profile 2004
2
Ever since the LEGO Company was founded in 1932, we have always done things a little
differently. Though we make toys, we are not just a toy company. Though we are famous for our
product, we are defined by our philosophy. It was the Company founder, Ole Kirk Christiansen,
who decided on the name LEGO in 1934. He combined the first letters of the two Danish words
“LEG GODT”, which means “play well” – unaware that in Latin one meaning of the word LEGO is “I
put together”.
LEGO is both our name and our nature. We believe that play is the essential ingredient in a child’s
growth and development. It nurtures the human spirit. It encourages imagination, conceptual
thinking and creation. Play is vital in everything we do.
It is the LEGO philosophy that “good play”
enriches the child’s life – and its subsequent
adulthood. So we provide a variety of
experiences based on the same underlying
philosophy. A philosophy on learning and
development – through play.
Values
Our values describe the core of the brand.
Nothing can be true to our brand without
being rooted in all of our core values. Our
five core values have always shaped the
LEGO Company, and today they are written
into our tradition.
The LEGO Values
- Creativity
Having self-expression – empowering th