PR Log - Global Press Release Distribution
Savers, Inc. Teams with Charity Trucks for Nonprofit Marketing Program
By Charity Trucks
Dated: Jun 23, 2010
Partnership provides cost savings opportunities to more than 120 nonprofit partner organizations across
U.S. and Canada
Retail thrift pioneer, Savers, Inc. today announced a partnership with Charity Trucks, a Canadian-based
marketing company whose mission is to unite advertisers with nonprofit organizations that utilize box
trucks in everyday operations. The agreement offers Charity Trucks access to Savers' more than 120 North
American nonprofit partners, and in turn, those organizations automatically qualify for Charity Trucks'
Community Partner marketing program.
There are more than 240 Savers, Value Village, and Village des Valeurs stores across the U.S. and Canada,
and every location has a unique nonprofit partner in its community, such as Big Brothers Big Sisters, The
Arc, The Epilepsy Foundation, or the Canadian Diabetes Association. Each store pays its nonprofit partner
for every used item donated, which include clothing, housewares, furniture and more. Partners are paid for
donations collected directly by the nonprofit – a procurement process that relies heavily on the use of box
trucks – or at the Community Donation Center, located on-site at the Savers, Inc. stores. These partnerships
turn otherwise unused goods into sustainable funding that supports the nonprofits' programs and services
right in the local community.
Through Charity Trucks' Community Partner marketing program, costs associated with leasing and
maintaining box trucks are offset for participating nonprofit organizations, freeing up valuable funds that
can be used toward increasing visibility and production. Once the trucks are "sponsored," Charity Trucks
retrofits them so that most of the physical area on the exterior can be sold as media space to corporate
advertisers. Additionally, the nonprofit's logo and tagline will still remain on the trucks, providing a
positive affinity for a