5 tips for creating a successful link
1. Create content that adds value to your site and related sites
Before you can start building links, you need content that motivates people to link to you.
If you’re a tech company, don’t just stop at a quick 100-word explanation of your new product.
Share an in-depth post that details what it can do, make a video explaining its features, add photos,
and build up the excitement.
Your content should get people as excited as you are about what you offer.
Unique, valuable content increases the likelihood that people will naturally link to your site —
without you having to ask them.
2. Research competitors’ content and backlinks
Competitor research as a link building technique is two-fold.
First, you’ll want to look at the topics competitors write about online. Then, see if you can identify
any gaps or areas of improvement.
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Did a competing tech company write about an industry development, but leave out major details
about how it works?
Take that opportunity and run with it. Write a new in-depth piece about this new development and
explain how it works. Include a video and photos to add context and make your piece stand out
online. Creating comprehensive content will position you as an industry leader and help you invite
natural links to your website and blog.
3. Research sites in your industry or niche for link building opportunities
A Google search can reveal sites in your industry or niche that can link to your site.
For instance, a quick search on Google for “technology blogs” returns a list of blogs in that niche.
Consider making a list of relevant sites and blogs you’d like to link to your website. You can also track