Google Remarketing Can Help You Salvage Sales and Increase Your Profits

Google remarketing remains to be one of the most powerful retargeting tools online. With its massive reach, you can deliver targeted ads to the right people at the right time. How many visitors have come to your website that did not make a purchase? Perhaps this time, they have made up their minds. Google remarketing is the best way to create follow-ups with potential customers. Learn how remarketing works in AdWords and start creating your list! https://advdms.com/blog/google-remarketing-can-help-you-salvage-sales-and-increase-your-profits/

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remarket Google remarket website custom cowboy boots potential custom business

About ADMS

Advanced Digital Media

remarket Google remarket website custom cowboy boots potential custom business

Google Remarketing Can
Help You Salvage Sales and
Increase Your Profits
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
When pay-per-click (PPC)
marketing was first developed, your
small business may not have been
around to witness its birth.
However, by now, if you’re not
using PPC to generate leads to your
business, it’s highly likely that
you’re leaving money on the table
that could have been used to boost
your profits.
If you are running PPC campaigns,
you may be dialed in with a list of
solid keywords, and maybe you
optimized for new platforms like
mobile. You probably run a set of
consistent campaigns as long as
they are conforming to your goals
and bringing in targeted traffic.
However, there are many facets to
PPC that can still be utilized. If you
aren’t remarketing your keywords,
you may be missing out on an
important source of income.
The PPC landscape has developed to
the point where more sophisticated
targeting strategies can be utilized,
which will allow your business to
interact with a potential customer.
Google remarketing should be
implemented as part of your
strategy if it isn’t already included.
How Remarketing Works in
AdWords
Remarketing in AdWords allows
you to engage with potential
customers who’ve already visited
your website but didn’t buy
anything. 
By utilizing Google remarketing,
you can ensure that your brand’s
goods or services are in front of
potential customers when they are
surfing the net in relevant places.
This reminds them of the
interaction they already had with
your website and encourages them
to come back and investigate
further.
This marketing strategy doesn’t
cost you anything until you
receive a click on your ad. It
provides a great way for you to
reconnect with people who have
shown interest in your business
and then entice them to make a
purchase. When an individual is
looking for a product or service,
they may be researching different
prices and specifications.
You probably know by your
internal analysis that cart
abandonment rates can be high.
There’s huge potential in targeting
these individuals and getting them
to come back to your small business
by understanding how remarketing
works and implementing it.
Looking at an Example
It can help to look at an example to
understand how this process works.
Let’s say you sell shoes and boots
online, and have a potential
customer land on your website, who
is specifically searching for cowboy
boots. 
They’ll likely go through different
styles, colors, and sizes, and they
may choose one or more of your
products by placing them into their
cart. Then they leave your website.
People like to kick the tires before
making a decision.
If you put a Google remarketing
campaign in place, you’ll have a
chance to catch the attention of all
the people who have done this same
thing on your website. You can gather
information related to the time spent
on your website and utilize it to
entice them. At one point, you know
that these people had an interest in
your business.
Why not show them the cowboy
boots they were interested in the
next time they hop online to surf the
web? You can take the cowboy boots
they added to their shopping cart
and create a targeted ad that reaches
out to them. By remarketing in
AdWords, you’ll keep your brand in
their mind.
Setting Up Remarketing
Campaigns
Now that you understand how
remarketing works, you can begin
implementing this important
strategy. Using your account, you
must learn how to set up marketing
lists in AdWords. 
First, name your list and then define
the set of rules and website visitors
you’d like to include. This creates a
special “remarketing tag” on the
backend of your website, which
allows you to specify the services,
products, or pages you’d like to
focus on.
By implementing Google
remarketing, you can specify the
products or services that customers
might look at when they want to
comparison shop. You can create
your remarketing campaigns for
those specific landing pages. If a
customer decides to visit your page,
a cookie will set itself up on their
browser, which will help show your
retargeting ads to them when they
are visiting relevant websites.
The ads you can create to remarket
to customers are highly
customizable. By analyzing your
data reports, you know the pages
they visited and where they exited
your site. This gives you a chance to
create ad messaging that’s the most
relevant to their actions.
For example, when they leave specific
cowboy boots in your cart and then
abandon them, you can send them a
custom remarketing message that
invites them back within a certain
period to get a discount. There are
endless possibilities when you utilize
remarketing in AdWords.
When you utilize this strategy, it’s a
fantastic way to convert curious
shoppers into paying customers.
When they continuously see your
brand in relevant places when they
are surfing or searching for products,
they may recognize your brand and
renew their interest. By re-engaging
with them, it deepens your
relationship and gives them the
nudge they might need to get them
back to your website.
When you want to use Google
remarketing with your business, our
web developers can assist you.
Advanced Digital Media Services
would be happy to help with your
marketing needs by implementing
proven strategies that work. 
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