Appature, Inc. and West Monroe Partners
Announce Strategic Partnership to Deliver
“surprisingly simple” Enterprise Healthcare
April 06, 2010 09:43 AM Eastern Daylight Time
SEATTLE--(EON: Enhanced Online News)--To the average healthcare marketer, the term “enterprise marketing
software” is sometimes associated with certain unpleasant phrases: “complicated to learn,” “difficult to implement”
and perhaps the worst of all, “expensive.”
Until now, these associations were often correct. Enterprise marketing, though useful for other businesses, has not
been widely adopted among healthcare companies and institutions.
Appature, Inc. wants to change all that. Based in Seattle, Washington, this startup firm has designed innovative
enterprise marketing software specifically for the healthcare industry. It’s easy to learn, simple to implement and
“It’s designed by healthcare marketers, for healthcare marketers,” says Kabir Shahani, Appature’s CEO, about their
product. “We wanted to leverage our expertise in the industry to create a product that both meets the specific needs
of strategic marketers and considers the nuances of the healthcare and life-sciences field.”
Appature’s technology helps companies get a 360-degree view of their customers, and is focused on clinicians,
patients and healthcare executives. It can be used to launch campaigns directly from the desktop, as well as track
and manage customers anywhere in the sales cycle.
“Our tagline is ‘surprisingly simple®’ because, unlike traditional enterprise software, ours is incredibly intuitive.” says
Shahani. “It’s also remarkably powerful and effective, and gives marketers more bang for their buck.”
So how do healthcare marketers get their hands on this software? Enter: West Monroe Partners, a business and
technology consulting firm that has dramatically expanded its healthcare and life-sciences footprint with a particular
focus on pharmaceutical sales and marketing analytics.
In March 2010, Appat