Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter
A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might
marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren't written by a single writer but
rather many and then published under the big name. This arrangement is a good one for many writers, as it allows them to get work and valuable
writing experience, while also benefiting the larger name by allowing more work under their aegis to get out.
Your blog might just benefit from hiring a ghostwriter for the same reasons. Every blog needs a writer to direct it, and blogs do best when guided by
one or two voices in a consistent direction. Sometimes, however, the originator of a business or idea isn't the one who can best capture that direction,
and that's when you should turn to a ghostwriter.
In no particular order, here are five reasons that many blogs choose to hire a ghostwriter for their content.
Reason #1 - They Can't Write Appropriately
This isn't referring to whether their content is polite or not, it simply refers to whether the "idea man" behind a project can generate content that fits the
aim of the blog. Suppose, for example, you have someone who knows all about the world of competitive cooking as seen in Iron Chef. He knows the
competitors' ranks and accomplishments and wants to use the blog to promote interest in competitive cooking â€” even, perhaps, in his own cooking
The problem is, he can't write in a way that catches the eye. His writing might be too technical, or rely on obscure factoids that don't really do much to
inspire the reader's imagination. A ghostwriter, on the other hand, is all about the writing, and one of the best talents a writer can have is the ability to
take someone else's ideas and rephrase them in exciting, evocative language.
Reason #2 - Lack of Time
Many of the big blogs seen on the web weren't startu