This Agreement between Coors Brewing Company ("Coors") and LEGAL NAME, DBA TYPE DBA NAME
of MARKET AREA, STATE ("Distributor"), a TYPE OF LEGAL ENTITY organized under the laws of the
State of ___________________, is made effective as of January 1, 1997.
1.1 This Agreement sets forth the respective obligations of Coors and Distributor regarding the sale by Coors to
Distributor of only those Coors products listed on Exhibit A (the "Products") and Distributor's resale of the
Products to retailers. Coors may amend Exhibit A from time to time to add new products. The purpose of this
Agreement is to support and promote the acceptance and popularity of the Products with consumers resulting in
the success of Distributor and Coors.
1.2 Distributor and Coors agree that this Agreement includes by reference the terms of the Coors Distributor
Standards Manual (the "Standards Manual"), as amended from time to time, but no more frequently than
annually, by Coors, and the terms of the letter confirming the appointment of Distributor (the "Appointment
Letter"). The implementation, performance and enforcement of the terms of this Agreement and the Standards
Manual shall be subject to the duty of good faith and fair dealing.
2.1 Coors hereby appoints Distributor as its sole wholesale distributor of, and grants Distributor the right to sell
the Products only in the Market Area described in Exhibit B (the "Market Area"). The purpose of designating the
Market Area is to establish geographic boundaries within which Distributor is accountable for quality control of
Products and within which Coors can evaluate Distributor's performance of its obligations under this Agreement.
Except as indicated below, Coors will not grant to any other distributor the right to sell the Products in the
2.2 Distributor shall not sell, deliver or transfer any Product to any retail account outside the Market Area or to
any person Distributor knows or has reason to believe will sell or transfe