Rising Preference for Outdoor Fitness Activities Fueling Online Fitness Platform
The International Telecommunication Union (ITU) states that by the end of 2019, 4
billion individuals or 51% of the global population were using the internet. The surging
internet penetration can be primarily attributed to the increasing affordability of the
internet, owing to the rapid technological advancements in the information technology
(IT) and telecom sector. The extensive use of the internet is encouraging people to adopt
connected fitness devices to reach their fitness goals, as they help in measuring health
parameters such as burnt calories and heart rate.
Additionally, the rising adoption of outdoor fitness activities, such as yoga, cycling,
Pilates, trail running, bodyweight training, and high-intensity interval training (HIIT),
will fuel the online fitness market growth during 2021–2030. All these activities can be
easily carried out in an open space with no or minimal equipment. Moreover, with rapid
advancements and innovations in the smart wearable technology, people are now able to
monitor and track their progress and get the optimum benefit of outdoor activities.
Live and on-demand streaming fitness platforms can be installed on smartphones, smart
TV, tablets, laptops, and desktops. The increasing adoption of such smart devices is
creating a huge requirement for live streaming online fitness platforms as these platforms
allow individuals to get personal training from their trainers. Besides, the rising internet
penetration and accelerating internet speeds have enabled trainers to stream their classes
seamlessly without any hindrances. Customers can opt for solo or group sessions for
meeting their fitness goals.
“People Improving their Health Through Online Fitness Platforms”
FitnessOnDemand, CureFit, Navigate Wellbeing Solutions, Viva Leisure, Les Mills
International Ltd., MoveGB, Charter Fitness Inc., Sworkit, GoodLife, Fitness First, F