Organic Deodorant Market Size Worth $158.5
Million By 2025
The global organic deodorant market size is projected to value USD 158.5 million by 2025, with a CAGR of 14.1% from
2019 to 2025. The rising popularity of organic deodorants is attributed to the increasing awareness relating to the ill-
effects of aluminum salts to female customers.
The importance of natural and plant-based hygiene and beauty products has motivated the producers to launch
harmless organic deodorants for the skin, thus, boosting the market growth. For example, brands like Weleda, Sebamed,
Nivea, and Speick have launched aluminum salt-free natural deodorants.
The trends show that around 14% of women and 16% of men complain of skin irritation caused by antiperspirants,
which is anticipated to propel the demand for these deodorants consisting of hypoallergenic formulations. Furthermore,
the penetration of online and offline distribution channels has increased the scope of these products.
Nykaa one of the leading brands aims to launch 30 physical stores across India by 2020, to widen its brand visibility.
Additionally, the brand also plans to introduce 90 offline outlets for the Nykaa Luxe Nykaa On Trend outlets by 2020.
Supermarkets/hypermarkets held a share of 57.9% in global revenue in 2018. Benefits such as physical display and
verification attribute to the rising sales of supermarkets and hypermarkets. The multiple campaigns organized by
renowned brands further contribute to increase in the sales of this segment.
For example, Credo Beauty, in the U.S., had launched six outlets between 2017 and 2018. Moreover, the company
aimed to introduce several offline stores in the upcoming years. The growing number of organic products oriented
stores is predicted to have a positive impact on the organic deodorants market over the forecast period.
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