Who is this for?
If you are a webmaster who is about to start his/her first online business or web site, you
probably know that it is not that easy to get high traffic to your site. In fact, nowadays it
takes a lot more work to be successful online, than it had been some years ago. The main
factor that influences your success is that most business or web site owner do not know
anything (useful) about search engine optimization (SEO) and/or search engine marketing
(SEM). These terms are wide-spread, however, a lot of people just know of it as a way to
get ranked high in the search engines. https://bit.ly/2DBbAMe
There are tons of webmasters and web site owners who would like to know more about
SEO strategies in order to kick start their business. If you have enough funds to hire a
SEO company to do the promotional work for you, you would probably not sift through
the internet and find out more about SEO, unless you are eager to learn more and more.
So this article is mainly for those who start out with SEO and want to know more about
the strategies to not only rank high in the search engines, but also prosper and do well in
satisfying visitors or prospects.
Why do I need SEO & SEM to rank high?
The question is why businesses and web sites do need to promote their web sites well
these days, unlike some years ago, when everyone was about to submit to a few of the
established directories and was seeing an increase in traffic through spreading the word.
The answer is: A few things have changed. The search engines have developed very
complex algorithms in order to find relevant web sites and separate them from the non-
relevant web sites. These algorithms are quite complicated and not revealed to anybody
outside of the search engines.
The problem is that, in order to reach high ranking and traffic, you need to prove your
web site to be trustworthy and relevant for the world. Relevance can be reached through
search engine optimization, whereas trustworthiness is reached through the mark